From Ordinary Cars to Global Icons, Here’s the Secret Behind Hollywood’s Celebrity Garage
What happens when a car is no longer just a way to get from one place to another, but becomes a symbol of
lifestyle, personality, and identity? The answer can be found at one of the most famous custom car shops in
the world — West Coast Customs (WCC).
For more than three decades, West Coast Customs has been known as the home of extreme automotive
projects that combine futuristic design, advanced technology, and unlimited creativity. Based in California,
USA, this legendary workshop has become the place where celebrities bring their dream cars to be
transformed into something truly one of a kind.
It’s not just about changing wheels or adding a body kit. WCC is known for creating complete transformations,
including exterior redesigns, luxury interiors, advanced audio systems, and even turning ideas that only
existed in imagination into real vehicles.
Famous Through “Pimp My Ride” and the Celebrity World
West Coast Customs became globally recognized after appearing on the popular TV show “Pimp My Ride”,
where ordinary cars were transformed into extreme custom creations. The show helped WCC build its
reputation as one of the most influential names in modern automotive culture.
After gaining worldwide attention, many famous musicians, athletes, and Hollywood personalities started
trusting WCC with their personal vehicles, looking for a unique style that matched their image.
Celebrity Cars Modified by West Coast Customs
Justin Bieber – Ferrari 458 Italia and Cadillac CTS-V
One of the most well-known WCC projects came from global pop superstar Justin Bieber.
His Ferrari 458 Italia received an aggressive custom treatment with a more personal style, including a Liberty Walk-inspired design and a special color finish that made it stand out from a standard Ferrari. The car became a major attraction at several automotive events.
Besides the Ferrari, Justin Bieber also trusted West Coast Customs to customize his Cadillac CTS-V with a
futuristic design inspired by superhero-style vehicles.
Shaquille O’Neal – Custom Lucid Air Coupe
NBA legend Shaquille O’Neal is also one of the famous clients of West Coast Customs.
Because of his extremely tall frame, Shaq needed a special modification to make his Lucid Air more
comfortable to drive. WCC transformed the electric sedan into a two-door coupe with major body
adjustments, including larger doors and personal details such as the “Diesel” emblem, inspired by Shaq’s
famous nickname.
Will.i.am – Unique Concept Cars
Musician and Black Eyed Peas member will.i.am is known for having a very unique taste in cars.
West Coast Customs has worked on several projects for will.i.am, including futuristic vehicles that focus
on creativity and individuality rather than just performance. His custom cars often look more like concept
vehicles from the future.
Khloé Kardashian – Luxury SUV Customization
Reality TV star Khloé Kardashian has also experienced the WCC treatment.
One of the interesting projects involved an SUV with a unique concept, featuring unusual exterior materials
and color choices. It showed that WCC is not only about performance upgrades but also about luxury, lifestyle,
and personal expression.
More Than Just a Custom Car Shop
The greatness of West Coast Customs is not only about technical skills, but also about their ability to transform
a customer’s personality into a vehicle design.
For WCC, every car tells a story. Some builds are created to represent success and status, some become symbols of creativity, while others are designed to solve specific needs from the owner.
By combining art, technology, and entertainment culture, West Coast Customs has successfully turned car customization into a global creative industry.
From a small garage to an international automotive icon, West Coast Customs has proven that a car can be more than just transportation — it can become a moving piece of art.
West Coast Customs Profile
Name: West Coast Customs (WCC)
Founder: Ryan Friedlinghaus
Founded: 1993
Location: West Coast Customs Headquarters
📍 2101 W Empire Ave, Burbank, CA 91504, United States
📞 +1 (818) 237-1287
🕒 Opening Hours: Monday–Friday 09:00–17:00, Saturday 09:00–14:00 (Sunday closed)
Specialties: Custom cars, body modifications, premium interiors, wheels, vehicle wraps, audio systems, and
one-of-a-kind vehicle builds.
