Alpine and Lacoste have joined forces to create a unique automotive masterpiece that blends racing heritage with French fashion culture. Named the “Beware of the Crocodile – Alpine Lacoste A290 Rallye”, this one-off concept car represents a collaboration between two iconic French brands with a shared passion for performance, innovation, and design.

The project brings together the motorsport DNA of Alpine, a brand famous for its rally and racing history, with the unmistakable style of Lacoste, the fashion label recognized worldwide for its legendary crocodile logo.

A Racing-Inspired Alpine With Lacoste DNA

Based on the electric Alpine A290 Rallye, the collaboration model transforms the compact performance EV into a futuristic rally-inspired machine. The car features a unique white exterior with red accents, aerodynamic upgrades, carbon fiber elements, a large rear diffuser, and specially designed wheels that give it a competition-ready appearance.

The most eye-catching detail is the integration of Lacoste’s crocodile theme throughout the vehicle. Alpine incorporated numerous crocodile-inspired elements into the exterior and interior design, creating a playful yet sophisticated connection between motorsport and fashion.

A Unique Interior Inspired by Lacoste Style

Inside the cabin, the Alpine Lacoste A290 Rallye continues its exclusive theme with a bold design inspired by Lacoste’s fashion heritage.

The interior features red accents, crocodile motifs, and premium materials influenced by Lacoste clothing. The design concept creates the feeling of stepping into a racing cockpit while surrounded by elements inspired by French lifestyle and elegance.

Performance Meets French Creativity

Although it looks like a rally car ready for competition, the Alpine x Lacoste A290 Rallye is a design concept and will not enter mass production. Instead, it represents a creative expression of what happens when automotive engineering meets fashion and cultural identity.

The collaboration also extends beyond the vehicle, with Alpine and Lacoste introducing a limited-edition collection that combines automotive inspiration, sportswear, and French craftsmanship.

A Symbol of Modern French Innovation

The Alpine Lacoste A290 Rallye shows that cars are no longer only about horsepower and speed. Modern automotive design is also about storytelling, emotion, and creating a connection between different worlds.

By combining Alpine’s racing heritage with Lacoste’s timeless style, this unique concept car proves that performance and elegance can exist together in one extraordinary creation.

The Alpine x Lacoste A290 Rallye is more than a car — it is a celebration of French creativity, motorsport passion, and iconic design.